REKONSTRUKSI PARADIGMA MANAJEMEN DAKWAH DI ERA DISRUPSI DIGITAL: SEBUAH KAJIAN LITERATUR KRITIS

Abstract

The era of disruption represents a phase of fundamental transformation that reconstructs established systems and structures through the acceleration of digital innovation. The rapid development of information technology has triggered significant shifts across various sectors, including economics, education, and communication. This article aims to examine the reconstruction of the paradigm of da’wah management in the era of disruption. The research method employed is library research. The findings indicate several key transformations in the paradigm of da’wah management, including the integration of Islamic values with digital strategies, data-driven strategic planning and evaluation, adaptation to digital dynamics, and the strengthening of managerial capacity and digital literacy. In conclusion, da’wah management in the digital disruption era must be able to align technological innovation with Islamic principles, ensuring that da’wah is not only technically effective but also maintains the moral and spiritual integrity of its message. This transformation constitutes a strategic step that cannot be overlooked, as the success of digital da’wah largely depends on the ability of its managers to develop a comprehensive, adaptive, and sustainable managerial paradigm