KONSEP METODE DAKWAH DALAM QS. AN-NAHL AYAT 125: KAJIAN TAFSIR DAN ILMU DAKWAH

Abstract

Da'wah is the activity of inviting people to the path of Allah SWT. In the implementation, da'wah requires not only the right material but also the right method so that the congregation can receive the message according to their condition and level of understanding. QS. An-Nahl verse 125 is one of the foundations of da'wah in the Qur'an, which clearly guides on the method of delivering da'wah through three approaches: Wisdom, Mau'izhah al-hasanah, Mujadalah billati hiya ahsan. This study aims to analyze the interpretation of QS. An-Nahl verse 125 and examine the concept of the da'wah method contained therein based on the perspective of interpretation and da'wah science. This study uses a qualitative approach with a library research type (library research). The results of the study show that QS. An-Nahl verse 125 provides the principle that the method of da'wah must be adapted to the conditions of the mad'u. Wisdom emphasizes wisdom, argumentation, and the ability to understand the conditions of the mad'u. Mau'izhah al-hasanah emphasizes advice and teaching that is good, gentle, touching, and not condescending. Temporaryal-mujadalah billati hiya ahsan is a method of dialogue or debate conducted with sound argumentation. Thus, the concept of the da'wah method in QS. An-Nahl verse 125 shows that the success of da'wah is closely related to the appropriateness of the method, the characteristics of the mad'u, and the ethics of conveying the message.